That gap between what the data says and what you're actually experiencing? It's not in your head. In 19 years of managing Google Ads, we've never taken over an account where the tracking was telling the truth. Not one. That's where we start.
Takes 2 minutes. No pitch. If we can't help, we'll tell you. If we're not the right fit, we'll tell you that too.
19 Years
Managing Google Ads
Published Author
4 Editions, Amazon Bestseller
35+ Clients
Active Right Now
Consultancy
Not an Agency
I've audited hundreds of Google Ads accounts. Lawyers, dentists, plumbers, electricians, HVAC companies, property managers, accountants — businesses where a single new client is worth real money.
The first thing I check isn't the campaigns. It isn't the keywords. It isn't the ads.
It's the tracking.
Because if the tracking is wrong — and it almost always is — then the reports are wrong. And if the reports are wrong, every decision being made about the account is wrong. The campaigns get blamed for a measurement problem. Budgets get cut when they should be reallocated. Good keywords get paused while bad ones keep running.
That's the expensive part. Not the wasted clicks. The wasted decisions.
Last month I opened an account spending $8,000 a month. The reports showed 62 conversions. Looked healthy. When I dug in, 44 of those "conversions" were page scrolls and button clicks that Google was counting as leads. The real number — actual phone calls and form submissions from people who wanted to hire this firm — was 18.
The account wasn't performing well. It was being measured badly. Nobody had checked. The reports looked fine.
I'm not going to tell you your account is a disaster. I'm going to show you what's probably going on.
Open your Google Ads account. Go to Keywords, then Search Terms. Look at what people actually typed before clicking your ad. If you're a personal injury lawyer, you'll find clicks from people searching "free legal advice" and "law school requirements." If you're a locksmith, you'll see "how to pick a lock" and "locksmith salary."
Typically 30–40% of spend goes to search terms like these. On $5,000 a month, that's $1,500–2,000 every month on people who were never going to call.
Google reps call. They have "suggestions." Broad match expansion. Performance Max campaigns. Automated bid strategies. Every single one of these is designed to increase your ad spend. Google's recommendation engine has one job, and it's not your profitability.
We spend a genuine part of our time undoing what Google's recommendations have done to accounts. That's not an exaggeration. It's Tuesday.
This is the one that concerns me most. Your Google Ads dashboard says you got 50 leads last month. How many of those became paying clients? If you can't answer that question within 30 seconds, your tracking isn't doing its job.
You're spending money and hoping it works. That's not a strategy.
I've walked away from more clients than I've taken on. Not because I'm selective for the sake of it. Because I've been burned enough times to know that when the fit isn't right, we both lose. Before anything else, I need to know whether I can actually help you. If I can't, I'll tell you.
Most people leave by now. If you're still here, you're probably the kind of person who checks things properly before making a decision. That's exactly who we work with.
It's straightforward. No surprises.
Name, phone number, what your business does. That's it.
I'll ask for read-only access to your Google Ads. We check the tracking first. Then campaign structure, keywords, search terms, wasted spend. If you're not running ads yet, we research your market instead — what the clicks cost in your area, who's competing, what's realistic.
Not a PDF. Not a templated report. I walk you through what we found, on a call, and tell you what I'd do. What I'd keep. What I'd change. What I wouldn't touch. If we can help, I'll explain exactly how. If we can't, I'll tell you why.
Then it's your call.
The person you talk to is connected to the person who does the work. We don't sell you one thing and deliver another. My whole team will be working on your account, under my direction.
Not to lock you in. Because Google Ads optimisation takes time. Months 1–2 are diagnostic. The real improvements show in months 3–6. If you left after two months, you'd be walking away right when it starts to work. I'd rather be honest about the timeline than take your money and have you blame the platform.
Most agencies won't do this — it's not in their commercial interest. If your website can't convert traffic, or your market can't sustain your budget, or your offer needs work before ads can help — we'll tell you. That's the difference between a consultancy and an agency. We're paid to tell you what's true, not what keeps the contract running.
No obligation. No pitch. Just a clear picture of what your Google Ads account is actually doing with your money.
Fill in the form and we'll be in touch within one working day. Or if you'd prefer to skip straight to a conversation:
Book a call directly8x revenue increase
"Increased the effectiveness of our Google advertising by at least a factor of 8 over last year's results."
Patrick McEuen
Legal Services — Trustpilot
40%+ cost per lead reduction
"Within 20 minutes, she found significant issues... cost per lead dropped by more than 40%."
Chuck K
Medical Services — Trustpilot
Outperformed 6 previous agencies
"After working with 6 agencies... Claire's team outperformed all of them."
Jim P
Locksmith — Trustpilot
Told us the truth
"She told us straight up that she didn't think Google Ads was the right channel for us. No other agency has ever done that."
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